How to Write a Letter to a Manufacturer to Ask for Distribution Rights for Its Products

Running a retail business means finding products you want to sell from manufacturers you want to work with – and convincing those manufacturers they want to work with you as well.

Selling Yourself to a Supplier

If you're running a wholesale distribution business, you want to convince the manufacturer that you're the best possible connection between it and retail sellers. You'd likely be selling yourself as the sole distributor of the product in question, so how you present yourself in the initial distribution rights request letter is of the utmost importance. You want to appear professional, knowledgeable and receptive.

If you're running a retail distribution business and your customers are members of the general public, rather than other retailers, it's your job to convince the manufacturer that your retail business gets enough foot traffic and draws the right crowd to justify giving you distribution rights for the product in question. Again, it's important to sell yourself as a professional.