This case study highlights the merger between German sportswear-maker Adidas and Reebok to take on market leader Nike in 2005. Will Adidas’ $3.7 billion takeover of Reebok in 2005 be successful or is it hampering the German sportswear-maker’s performance?
Taking on Nike – market leader in the U.S.
Regulatory Issues – EU clears the Adidas-Reebok merger
Adidas plus Reebok is equal to better competition with giant Nike
Post-Merger and Integration Issues
Adidas-Salomon Group five-point strategy in 2005
Affordable shoes
Growing the Adidas brand
Cost Efficiencies
Cutting-edge technologies, innovative products and celebrity brand ambassadors
New business opportunities
A more geographically balanced sales mix
Strong competition from Nike
Adidas – Fourth Quarter 2007 performance
Adidas vs. Reebok unit performance in 2007
